Scanletter -- Leadership and Relationship Insights
Welcome to the new edition of the Advisor Scanletter. As in the past, we will share some of the latest and best current thinking from leading publications. Also featured will be our blog and links to resources that could be helpful.
Visit our new and updated website at www.peertopeeradvisors.com.
There are solutions and Peer to Peer Groups for your leadership, relationship, organization and transition planning needs.
June 17 2010 Edition
Blog Entry – Five Elements for Building an Effective Sales Team
http://www.peertopeeradvisors.com/blog
The sales team, more than any other functional area of the business, needs to work well. If they don’t, all other functional areas of the business have nothing to do. So with that in mind, a group of owners recently discussed what some critical elements are to building a strong sales team. There are five that rise to the top.
http://www.peertopeeradvisors.com/blog
What the Brightest Scholars Say about Leadership
Works on the subject of leadership weigh down bookstore shelves the world over. Tomes tell you how to be a 30-second manager, how to inspire your employees like Churchill, and the three keys to "strength-based leadership." Everyone has been writing about leadership.
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that are subsequently ignored by a third of viewers. New research by HBS professor Thales S. Teixeira offers a simple, inexpensive solution for marketers to retain brand recognition.
5 Tips for Picking Effective SEO Keywords
Keyword selection is fundamental to success when it comes to executing a paid search or PPC campaign, writes entrepreneur Michael Mothner (above.) It is also integral to a website natural or organic ranking on the search engines. But keywords are not just about SEO. They at the heart of a company's marketing campaign at its most granular level. Plus: More tips on SEO.
A Look Inside America's Top Workplaces
Companies that treat employees well have a business advantage, as you will see when you dive into this special package on entrepreneurs who treat members of their staff exceptionally well. Plus: How to build a beautiful company.
How to Build Business Alliances
The basic logic of the strategic alliance -- a joint venture between two companies -- is often irresistible: It's difficult to break into new markets, and a partnership can bring instant access to new customers. Here's your step-by-step guide to creating profitable business partnerships. Plus: How to make a joint venture work
May 21 2010 Edition
Blog Entry – Top 4.5 Things to Consider in a Peer Board of Advisors
http://www.peertopeeradvisors.com/blog
When you are looking for a Peer Board of Advisors, you are basically looking for a group of close friends with whom you can be honest and expect honesty in return. That’s a tall order. First, honestly requires trust and comfort. That takes time. Honesty also requires intimacy; knowing the person beyond just the surface knowledge that they like golf or fishing. That takes time. Lastly, honesty requires a safe environment. To share honestly and openly, one needs to know that the climate of the room is safe; free from power trips, and not mired in discount and revenge cycles. . http://www.peertopeeradvisors.com/blog
What Drives Your Leadership Strategy http://www.ccl.org/leadership/enewsletter/2010/MARwhat.aspx
How you lead is just as important as what you are doing. That underlying belief can make the difference between success and failure in a complex, changing world.
After carefully building a company from scratch, hiring someone else to be CEO can feel like giving away your child to a stranger. Here's how Method founder Eric Ryan hired the right CEO. Plus: Advice on managing employees.
Working paper: Conceptual Foundations of the Balanced Scorecard
Download the PDF. This article documents the precursors of the Balanced Scorecard (BSC) strategic performance management tool and describes the evolution of the BSC since its introduction in 1992 in the Harvard Business Review. During the last 15 years, the BSC has been adopted by thousands of private, public, and nonprofit enterprises around the world. HBS professor Robert S. Kaplan, who created the concept and tool with David P. Norton, explains the roots and motivation for their original article as well as subsequent innovations that connect it to a larger management literature.
Norm Brodsky’s Controversial Business Ideas
Veteran entrepreneur Norm Brodsky holds strong views on how to run a small business including controversial positions on sales compensation, marketing budgets, employee drug testing, taking time off and more.